Launched to harness the power of England teams and inspire grassroots participation
The FA unveils England Football – a new home connecting the grassroots game to England’selite
England Football will leverage the strength and popularity of England teams to inspire future generations and positively impact grassroots participation
New game-changing digital football hub – EnglandFootball.com – launches to make access to football easier
England Football a key pillar in the realisation of The FA’s ‘Time for Change’ strategyto servethegameand deliverfootballfor all
The Football Association [The FA] has today announced the launch of England Football as the newname andvisualidentityto represent,unite,andpromote football participationin England.
England Football aims to create more chances for people to play, coach and support football andbetter connect the grassroots game with England’s National Teams. The new visual identity goes livetoday across a range of new digital products and services that underpin the development; theseinclude:
EnglandFootball.com – the new digital home of English football for players, fans, coaches and volunteers. A one-stop online hub across all levels of the game providing comprehensive information and access to FA participation and grassroots programmes, plus the latest learning resources and the administrative tools that make managing the grassroots game more efficient. EnglandFootball.com also becomes the number one destination to follow all England National Teams.
Find Football – a brand new digital tool from England Football helping players and parents find participation opportunities, at all levels and age groups, across the country. Players can now book their place on a number of popular England Football programmes – including Snickers Just Play, Weetabix Wildcats and Age UK Walking Football – directly via the Find Football tab on EnglandFootball.com.
My England Football – A new, free rewards programme to recognise the passion of England fans, grassroots players and volunteers accessible via EnglandFootball.com. My England Football offers money-can't-buy rewards, including the opportunity to play on the Wembley pitch, meet England players and watch them train, priority tickets, mascot places and behind-the-scenes match day access. Plus, a host of FA and partner discounts and offers.
ThesetransformationaldigitalserviceswillallcarrythedistinctiveEnglandFootballidentity,characterised by a new crest giving England’s Three Lions a fresh purpose that symbolises inclusivityatalllevelsoffootball.Acub,lionandlionessunitetoformtheiconicEnglandcrestwithnoboundaries -representingeveryoneateverylevel offootballacrossthecountry.
The England Football brand will be integrated across popular grassroots programmes – includingMcDonald’s SuperKicks, Snickers Just Play, and Weetabix Wildcats – as well as FA products like TheBootroom andBTPlaymaker, plus clubandleague administrativetoolssuchasFull-Time.
InadditiontoEnglandFootball’snewdigitaloffering,TheFACharterStandardProgrammeisevolvingto become England Football Accreditation and will serve as the gold standard for clubs and leaguesthatpositivelyimprovespeople’sfootballexperienceinEngland.EnglandFootballwillbefullysupported by the County Football Associations across the country as they continue to play a pivotalroleincommunicating, supportinganddeliveringEnglandFootballprogrammesatalocal level.
To support the launch of England Football, a film has been releasedcapturing the essence of footballinEngland,fromthegrassrootsgametoEngland’selite.Producedbyfan-firstfootballmediacompany,COPA90, the content depicts the diversity and inclusivity of football the length and breadth of thecountry,whileshowcasingits significanceandcentralityto localcommunities.
England internationals including Azeem Amir, Demi Stokes, Harry Kane, Lucy Bronze and MarcusRashford feature in the film, alongside portraits of grassroots heroes nationwide to demonstrate thetruediversityandfabricoffootball inEngland.
Mark Bullingham, Chief Executive of The FA, said: “This is a significant change as we unite all ourgrassroots initiatives and programmes under one banner. England Football will harness the uniqueability of the England teams to inspire future generations and positively impact participation at alllevels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or RaheemSterling.
“As well as inspiring future generations, England Football’s digital tools will help us to create moreopportunities to play, coach and support the game, nationwide. We want football to be For All and toplayamajorroleingettingthecountryactivefollowingtheimpactofCOVID19–EnglandFootballwillhelpachieve that.”
England Football complements the role of The FA as the not-for-profit governing body of football inEngland. The FA continues to oversee all England international teams, across men’s, women’s, youthand disability football, as well as running FA Competitions, including the Emirates FA Cup and VitalityWomen's FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with apurpose tounitethegameand inspire the nation.
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